Colo Colo sponsorship sees Betsson Group develop LatAm presence

Betsson Group has signed a just one-year sponsorship settlement with Chilean soccer club Colo Colo.

The Swedish gaming operator will again the workforce, centered in Chile’s funds Santiago, as it competes in the South American country’s top rated-tier Primera División.

Betsson’s emblem will function on the team’s shirt sleeves for both of those household and away video games through the 2022 period, with the possibility of renewal.

Colo Colo holds the difference of owning received Chile’s Primera División far more than any other soccer club — 32 times in overall — and is the only workforce to have never been relegated.

Betsson remarked on this, stating its sponsorship of the club represents another action in the company’s “international manufacturer tactic of partnering with nearby and international reputable sport competitions.”

Samuel Pérez, Colo Colo’s Commercial Supervisor, said: “We are very happy to welcome a single of the most essential gambling operators in the globe, Betsson, to our spouse and children of sponsors.

“We consider this agreement a milestone and the commencing of a new stage for the club. Associating with a business with more than 55 a long time of worldwide knowledge will unquestionably assistance us to boost Colo Colo’s positioning at a regional and world stage.”

This offer is yet another notch on Betsson’s belt when it comes to LatAm partnerships. The company’s Industrial Director for South The usa, Andrea Rossi, commented: “In our push of growing in the location, we are also partnering up with area football golf equipment which we can aid and mature.

“Besides permitting us to more fortify our manufacturer recognition in the location, it also provides back again to the golf equipment, letting them to invest a lot more in their players, personnel and facilities earning the activity we all really like — football — a lot more electrifying.”