According to a new YouGov review, the key reason why people today in Britain do not gamble on the internet is mainly because they come to feel the odds are stacked in opposition to them.
The review is part of an upcoming YouGov whitepaper, with the facts centered on a sample dimensions of in excess of 17,000 respondents. It aims to provide actionable insights for marketers in the sector.
A total of 27% of respondents think that the odds are stacked in opposition to the participant when it comes to on the web gambling, with 21% believing they are not likely to acquire significant amounts of dollars. Equally of these reasons, according to YouGov, “question the price of items on offer, suggesting firms may perhaps be in a position to seize a greater audience by focusing on and much better communicating profitable opportunity.”
Equally, 22% say they do not have the income to take part in these kinds of actions.
Subsequent these reasons is 20% of non-gamblers expressing it simply just has not transpired to them to get up gambling, “again suggesting the right promoting concept sent by means of the proper platform could nudge this sizeable team into becoming active.”
A full of 11% of British non-gamblers find gambling morally erroneous, with 10% stating they are fearful that they would shell out far too substantially. Following these factors is a deficiency of rely on in businesses to protect card aspects, and a worry that gambling might direct to dependancy, each at 9%.
Just 8% say gambling is from their beliefs, with 7% saying they never have the time to gamble, and 5% stating they do not have faith in themselves. A total of 3% gamble offline, even though just 1% of respondents cited specialized challenges as their purpose for not gambling on the internet.
YouGov added that 32% of respondents say there is no distinct explanation why they do not gamble, which demonstrates that a “significant part of non-gamblers are neutral about gambling at the second – a team normally among the best to marketplace to, provided the right insights about their attitudes and behaviours.”